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Thursday, October 6, 2011

Astrum: Demolition Technology

Logo
I guess this is a follow up to a previous post where I had all my draft logos. I'm going to fast forward through previous drafts and just go directly to the final products. We decided to go with the red star in the ring, just cause.
Another big aspects of this project was the design of the business card and letter head. Personally, I think our card is pretty sweet.
Business card front
Business card back
 The checkered part of the star represents a hole I manually cut out before I handed it in.
Letterhead
Yes, I was this close to having to go back, replacing the logo with an older draft, and then reprinting everything during the day it was due (and admits the rush of all the other people who planned to print last minute)  all because my prof told me the logo was too generic and how she preferred the older one. If it was anyone else, I wouldn't shrugged and been like, "Meh, it's too late. Already got it printed." But this is the prof we're talking about. She even urged me to do it, saying it was worth the extra effort.
In the end, my TA convinced me otherwise. I bit the bullet, and I spent my night scheming up bullshit to relate our logo to explosives and not so much film and photography. Good thing my partner's particularly good at that.

P.S. Did anyone notice that our company is Russian?


Made in Illustrator and Photoshop (even though it should've all been Illustrator)

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